James Borow

James Borow, Vice President of Product and Engineering at Comcast's Universal Ads and former Global Director of Product Strategy at Snap, dives into the evolving TV advertising ecosystem. He discusses the challenges of performance advertising on TV, the differences between linear and connected TV, and the impact of measurement techniques on campaign effectiveness. Borow also shares insights on how YouTube fits into the mix and what linear TV can do to attract marketers, all while navigating the complex landscape of modern advertising.