James Borow
Vice President of Product and Engineering at Comcast's Universal Ads, previously Global Director of Product Strategy at Snap. Expert in digital advertising and building ad platforms.
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31 snips
Mar 25, 2025 • 41min
Season 5, Episode 13: The evolving TV advertising ecosystem (with James Borow)
James Borow, Vice President of Product and Engineering at Comcast's Universal Ads and former Global Director of Product Strategy at Snap, dives into the evolving TV advertising ecosystem. He discusses the challenges of performance advertising on TV, the differences between linear and connected TV, and the impact of measurement techniques on campaign effectiveness. Borow also shares insights on how YouTube fits into the mix and what linear TV can do to attract marketers, all while navigating the complex landscape of modern advertising.
5 snips
Nov 10, 2025 • 20min
From D2C to CTV: Nik Sharma and James Borow on Reinventing TV Advertising at Marketecture Live
Nik Sharma, CEO of Sharma Brands, and James Borow, VP of Product & Engineering at Comcast, delve into how direct-to-consumer tactics are transforming TV advertising. They discuss the shift towards real-time measurement and the integration of TV with social media strategies. Lower barriers to entry for brands, the importance of incremental and third-party measurement, and the role of AI in creative processes are highlighted. The duo emphasizes the need for marketers to adapt and view TV as an accessible, integrated platform that complements digital efforts.
