Jake Cohen, a cookbook author and social media star, talks about his culinary transformation, discovering Middle Eastern Jewish recipes after meeting his husband. He shares the controversial ingredient he adds to tahdig and debates if Rosh Hashanah brisket gets too much hype. Jake emphasizes the importance of personality in cooking videos, revealing how his love for modernizing Jewish dishes allows him to connect deeply with his heritage and audience. His journey shows cooking as a way to embrace identity and foster cultural appreciation.