Jairet Crum

In this discussion, Jairet Crum, a sales and marketing expert, shares invaluable insights from beautiful Sun Valley, Idaho. He delves into the misconceptions surrounding YouTube as a traffic source and unveils the playbook for scaling ad campaigns profitably. Jairet emphasizes the importance of creative that not only converts but also compounds over time. Additionally, he illuminates common pitfalls teams encounter when scaling video content, highlighting the necessity of testing versus building creative. Tune in for an engaging exploration of YouTube advertising nuances!