Affiliated: ClickBank‘s Official Affiliate Marketing Podcast Ep. 207 - The Good, The Bad, & The Ugly of YouTube Ads ft. Jairet Crum
May 19, 2025
In this discussion, Jairet Crum, a sales and marketing expert, shares invaluable insights from beautiful Sun Valley, Idaho. He delves into the misconceptions surrounding YouTube as a traffic source and unveils the playbook for scaling ad campaigns profitably. Jairet emphasizes the importance of creative that not only converts but also compounds over time. Additionally, he illuminates common pitfalls teams encounter when scaling video content, highlighting the necessity of testing versus building creative. Tune in for an engaging exploration of YouTube advertising nuances!
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Jairet's Unique Career Journey
- Jairet Crum started teaching English in Thailand and ended up teaching royalty's children.
- He moved into copywriting and media buying, eventually joining an agency and rising to creative director and performance manager.
Authority Boosts Ad Scaling
- A high-authority pitch person significantly impacts campaign scale and longevity.
- Authenticity and legitimacy of the spokesperson can create a ceiling on ad effectiveness.
Diversify Traffic Sources
- Be nimble and agile by diversifying advertising across multiple networks.
- When YouTube becomes difficult, test other platforms like Meta to maintain revenue flow.