Beth O’Malley, the 'email queen' of LinkedIn, Jay Schwedelson, founder of Subjectline.com and GURU Media Hub, and Jaina Mistry from Litmus delve into the evolving landscape of email marketing. They discuss why bad emails harm results and the misunderstanding of open rates' significance. The group debates resending to non-openers, the importance of deliverability, and the nuances of personalization. With a focus on building authentic connections, they highlight how to make emails effective in 2025.
