Jaime Robinson, Co-Founder and Chief Creative Officer of Joan, talks about her background in advertising and design. She discusses the qualities of creatives and the importance of devil's advocacy in entrepreneurship. Jaime also shares her experience in choosing the right business partner and managing nervousness in high stakes meetings. Additionally, she highlights the creative culture and attention to detail at Wieden+Kennedy, as well as the significance of diversity and cultural relevance in advertising. Lastly, Jaime emphasizes the collaborative nature of recognizing and shaping great ideas.