Jaime Robinson

Jaime Robinson and Lisa Clunie, co-founders of creative agency JOAN, share insights on building 'modern legends' in the branding world. They discuss the golden age of creativity and how disruption is reshaping talent models. Topics include the importance of a strong client-agency fit, the evolving definition of creativity that embraces technology, and the role of AI in fostering innovative leadership. They also highlight the power of mentorship and the potential for pitches to become experimental playgrounds for fresh ideas.

Jaime Robinson, Co-Founder and Chief Creative Officer of Joan, talks about her background in advertising and design. She discusses the qualities of creatives and the importance of devil's advocacy in entrepreneurship. Jaime also shares her experience in choosing the right business partner and managing nervousness in high stakes meetings. Additionally, she highlights the creative culture and attention to detail at Wieden+Kennedy, as well as the significance of diversity and cultural relevance in advertising. Lastly, Jaime emphasizes the collaborative nature of recognizing and shaping great ideas.

Jaime Robinson, Co-Founder and CCO of JOAN Creative, shares her journey from a childhood spark to industry leader. She emphasizes the importance of presenting bold ideas, even at junior levels, and discusses tactics for creative directors to inspire their teams. Jaime dives into innovative, boundary-pushing campaigns that challenge societal norms and the need for fun collaboration in creative environments. Her insights are both motivational and practical, making this conversation a treasure for aspiring creatives or seasoned professionals.