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Talking to Ourselves
Jaime Robinson
May 21, 2018
Jaime Robinson, Co-Founder and Chief Creative Officer of Joan, talks about her background in advertising and design. She discusses the qualities of creatives and the importance of devil's advocacy in entrepreneurship. Jaime also shares her experience in choosing the right business partner and managing nervousness in high stakes meetings. Additionally, she highlights the creative culture and attention to detail at Wieden+Kennedy, as well as the significance of diversity and cultural relevance in advertising. Lastly, Jaime emphasizes the collaborative nature of recognizing and shaping great ideas.
01:06:02
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Quick takeaways
- Having a strong support staff is vital for the success of a company.
- Involving clients throughout the creative process leads to better outcomes.
Deep dives
Jamie Robinson's Creative Journey and Background
Jamie Robinson, a creative director at Wighton Kennedy, New York, shares her creative journey and background, including her work on acclaimed campaigns for brands like Lego, Mattel, and Airbnb. She discusses her early aspirations to be a movie star and her interest in advertising, as well as her experiences as a theater kid. Robinson highlights the importance of performance and communication skills in the advertising industry and the need for creativity to be a vital tool for inspiring and engaging audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode