Jaime Levy shares the importance (and danger ⚡) of putting yourself into your work, how UX going mainstream has changed the field, and wonders, “where are all of our design heroes?”. Highlights include: ⭐ How is the mainstreaming of UX changing the field? ⭐ Why is it important to put yourself into your work? ⭐ How far do we have to go to create a meaningful career? ⭐ Why did you stop teaching UX design at university? ⭐ How do you reconcile being burned out with being an overachiever? ====== Who is Jaime Levy? Jaime is a world-leading UX and Product Strategist, based in Los Angeles, California. For more than 30 years she has been a pioneer of digital products and services, working for Fortune 500 companies and award-winning agencies, across many sectors. The author of the best selling book, “UX Strategy: Product Strategy Techniques for Devising Innovative Solutions”, which has been translated into 9 languages and is now in its second edition - Jaime knows a thing or two about UX strategy. A passionate and longstanding contributor to the UX community, Jaime regularly delivers workshops, online masterclasses, and speeches at conferences, such as Interaction Latin America, From Business to Buttons, and UX Week, on top of her consulting engagements.  ====== Find Jaime here:   Website: https://jaimelevy.com/ LinkedIn: https://www.linkedin.com/in/jaimerlevy/ Twitter: https://twitter.com/JaimeRLevy/    Buy the book:   UX Strategy - Product Strategy Techniques for Devising Innovative Digital Solutions:  https://www.userexperiencestrategy.com/   ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/  ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

Jaime Levy, UX pioneer and author of 'UX Strategy', discusses moving beyond traditional roles in UX towards strategy and digital transformation. She defines UX strategy as the intersection of business strategy and UX design, emphasizing early validation with customers. The podcast explores the evolution and importance of UX strategy, digital transformation, stakeholder engagement, and reflections on updating a successful book.