UX Cake

Uplevel Your Career With UX Strategy

Oct 23, 2019

Jaime Levy, UX pioneer and author of 'UX Strategy', discusses moving beyond traditional roles in UX towards strategy and digital transformation. She defines UX strategy as the intersection of business strategy and UX design, emphasizing early validation with customers. The podcast explores the evolution and importance of UX strategy, digital transformation, stakeholder engagement, and reflections on updating a successful book.

36:24

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Episode guests

Jaime Levy

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Episode notes

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Quick takeaways

UX strategy involves validating value propositions with customers and creating high-level plans for achieving business goals.

Transitioning from traditional design roles to UX strategy requires influencing product decisions and gaining strategic decision-making experience.

Deep dives

Understanding UX Strategy

UX strategy focuses on the intersection between business strategy and UX design, emphasizing early and continuous validation of the value proposition with customers. It serves as a high-level plan to achieve business goals. Differentiating itself from product strategy, UX strategy delves into customer segments, revenue streams, and business models, aiming to inform and guide the product or feature design process.

Introduction

3min

Evolution and Importance of UX Strategy

25min

Exploring the Nuances of Digital Transformation and Stakeholder Engagement in Design Strategy

2min

Exploring Digital Transformation in the New Book Chapter

3min

Reflections on Writing and Updating a Successful Book for a New Audience

2min

Engaging with the Audience and Growing the Community

2min

Ep. 38: This week I got to talk with Jaime Levy, a UX pioneer, and Author of the book ‘UX Strategy’, about 'moving beyond’ being a designer or researcher in UX, and ‘leveling up’ in your career by moving into UX strategy or digital transformation. We talk about the difference between UX Strategy as a process or workflow vs. UX strategy as a role, and what that takes. Then we talk about Digital Transformation as the next step up in leveling up, from UX Strategy.

There are many different definitions of ux strategy out there, if you google ‘ux strategy’ you’ll get many vague and even conflicting definitions. To set some context in case you haven’t read Jaime book, she defines as the intersection between business strategy and UX design, with a key component being early and continuous validation of the value proposition with customers. It’s a high-level plan of how your product or feature is going to achieve the business goals.

About Jaime

Jaime Levy is an author, university professor and a user experience strategist. Her best-selling O’Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. For 30 years, Jaime has been an internationally recognized pioneer in the creation of innovative digital products and services.

Website https://jaimelevy.com/

LinkedIn https://www.linkedin.com/in/jaimerlevy/

Medium https://medium.com/@JaimeRLevy

Twitter https://twitter.com/JaimeRLevy

UX Strategy: How to Devise Innovative Digital Products that People Want

By Jaime Levy

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