Jacqueline Tsang
Tatler Asia Regional Head of Content & Editor-in-Chief, Hong Kong. Prior to Tatler, she served as Chief Editor at SCMP Style.
Best podcasts with Jacqueline Tsang
Ranked by the Snipd community
Mar 4, 2023 • 29min
Ep.5 - How PR pros should pitch to luxury media like Tatler Asia
Jacqueline Tsang, the Tatler Asia Regional Head of Content and Editor-in-Chief, shares her expertise on pitching to luxury media. She emphasizes the need for tailored pitches that connect with an editor's audience. Tsang discusses the shift from focusing on socialites to a deeper narrative around 'power and purpose.' She highlights the importance of exclusivity, relationship building, and impactful storytelling that prioritizes social responsibility. The conversation also addresses the emerging trend of 'slow travel' and its emphasis on meaningful experiences.
Oct 21, 2020 • 33min
Style through an Asian lens with Jacqueline Tsang, Chief Editor, STYLE, South China Morning Post
Jacqueline Tsang, Chief Editor of STYLE at the South China Morning Post, shares her wealth of experience in luxury and media. She discusses how COVID-19 transformed consumer behaviors and brand strategies, highlighting the rise of virtual experiences. The conversation shifts to the post-pandemic luxury travel landscape, focusing on wellness and sustainability in hospitality. Jacqueline also emphasizes the balance between print and digital media, advocating for innovative storytelling and personal exploration in lifestyle choices. Her insights provide a fresh perspective on luxury through an Asian lens.
