Luxury Voices Style through an Asian lens with Jacqueline Tsang, Chief Editor, STYLE, South China Morning Post
Oct 21, 2020
Jacqueline Tsang, Chief Editor of STYLE at the South China Morning Post, shares her wealth of experience in luxury and media. She discusses how COVID-19 transformed consumer behaviors and brand strategies, highlighting the rise of virtual experiences. The conversation shifts to the post-pandemic luxury travel landscape, focusing on wellness and sustainability in hospitality. Jacqueline also emphasizes the balance between print and digital media, advocating for innovative storytelling and personal exploration in lifestyle choices. Her insights provide a fresh perspective on luxury through an Asian lens.
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Keep Engagement With Virtual Experiences
- Use virtual tools like Google Meets and Zoom to maintain rich brand and media communication during lockdowns.
- Encourage brands to send tasting sets and do visual walkthroughs to keep engagement high.
Luxury Saw Demand As Emotional Escape
- Luxury content offered emotional respite and saw traffic increase during the pandemic as readers sought uplifting stories.
- Agility Research found 53% of HNWIs wanted to reward themselves, up from 39% pre-pandemic.
Ritz‑Carlton Nanjing’s Domestic Surge
- Ritz-Carlton Nanjing reached roughly 65% occupancy from domestic travellers despite regional cases.
- Their afternoon tea had a two-week waiting list, showing strong local demand for staycations.
