Jack Freeman

Jack Freeman, a partner at PeakScan Capital, dives into the rapid changes facing physical retail due to technology. He discusses how e-commerce is evolving, emphasizing the need for personalization to enhance the customer experience. The conversation explores the growing importance of niche markets and social media's influence on shopping habits. Freeman also highlights the challenges of logistics and product returns in the digital age, offering insights into how brick-and-mortar stores can adapt to survive amidst the e-commerce revolution.