The SupplyChainBrain Podcast

Why Technology Will Kill Physical Retail Sooner Than You Think

10 snips
Mar 28, 2025
Jack Freeman, a partner at PeakScan Capital, dives into the rapid changes facing physical retail due to technology. He discusses how e-commerce is evolving, emphasizing the need for personalization to enhance the customer experience. The conversation explores the growing importance of niche markets and social media's influence on shopping habits. Freeman also highlights the challenges of logistics and product returns in the digital age, offering insights into how brick-and-mortar stores can adapt to survive amidst the e-commerce revolution.
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INSIGHT

Technology's Impact on Retail

  • E-commerce's effective dominance over physical retail is imminent, driven by technology.
  • The online shopping experience is becoming too personalized and convenient, pushing consumers away from physical stores.
INSIGHT

Personalization in Retail

  • Physical retail struggles to personalize the shopping experience.
  • E-tailers leverage data to personalize recommendations, unlike brick-and-mortar stores limited by a uniform experience.
ANECDOTE

Google's Personalized Recommendations

  • Google's personalized shopping experience.
  • Google displays running shoes previously viewed on Nike.com, demonstrating the depth of personalization.
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