Itamar Ben Yair

Itamar Ben Yair, a LinkedIn ads consultant specializing in TikTok-style video ads, shares fresh insights on captivating tech audiences. He emphasizes the importance of using B2C aesthetics to engage cold audiences and discusses the nuances of targeting niche keywords. The conversation dives into the changing landscape of privacy in advertising, highlighting the challenge of reaching tech-savvy demographics. Additionally, Itamar outlines creative strategies for producing effective video ads and the significance of prospecting campaigns in tech marketing.