Going Deepear Into Dev Marketing

#4 [Interview] LinkedIn video ads for tech audiences with Itamar Ben Yair

May 10, 2025
Itamar Ben Yair, a LinkedIn ads consultant specializing in TikTok-style video ads, shares fresh insights on captivating tech audiences. He emphasizes the importance of using B2C aesthetics to engage cold audiences and discusses the nuances of targeting niche keywords. The conversation dives into the changing landscape of privacy in advertising, highlighting the challenge of reaching tech-savvy demographics. Additionally, Itamar outlines creative strategies for producing effective video ads and the significance of prospecting campaigns in tech marketing.
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ADVICE

Use B2C Style for Complex B2D Ads

  • Bring B2C aesthetics into B2D ads to capture attention and explain complex products.
  • Use TikTok-style videos with actors to keep viewers engaged long enough for the product story.
INSIGHT

Paid Search Declining, Focus on Scale

  • Paid search is declining as sophisticated users avoid clicking ads and giants dominate budgets.
  • Startups should focus on scalable channels rather than competing on broad paid search terms.
INSIGHT

Influencer Ads Fit Exciting DevTools

  • DevTools split between exciting products for individual developers and utility-like products.
  • Influencer-created in-feed ads work well only for exciting, free or freemium tools that are easy to demo.
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