Israel Salmen

Founder and chairman of Méliuz, entrepreneur who transformed the company into Brazil's first bitcoin treasury corporate by leading equity raises and a strategic pivot toward Bitcoin.

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Oct 28, 2025 • 45min

Inside Brazil's Corporate Bitcoin Boom w/ Israel Salmen & Mason Foard | BFC Ep. 18

Join Israel Salmen, founder of Méliuz, Brazil's first Bitcoin treasury company, and Mason Foard, Director of Bitcoin Strategy, as they discuss transforming Méliuz from a struggling business to a Bitcoin powerhouse. They dive into Brazil's unique financial landscape, marked by high inflation and interest rates, and how this environment favors Bitcoin adoption. Discover their innovative approaches to integrate Bitcoin into corporate strategies and the regulatory nuances of the Brazilian market. It's a fascinating look at corporate Bitcoin's future in Brazil!

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