Bitcoin Magazine Podcast Inside Brazil's Corporate Bitcoin Boom w/ Israel Salmen & Mason Foard | BFC Ep. 18
18 snips
Oct 28, 2025 Join Israel Salmen, founder of Méliuz, Brazil's first Bitcoin treasury company, and Mason Foard, Director of Bitcoin Strategy, as they discuss transforming Méliuz from a struggling business to a Bitcoin powerhouse. They dive into Brazil's unique financial landscape, marked by high inflation and interest rates, and how this environment favors Bitcoin adoption. Discover their innovative approaches to integrate Bitcoin into corporate strategies and the regulatory nuances of the Brazilian market. It's a fascinating look at corporate Bitcoin's future in Brazil!
AI Snips
Chapters
Books
Transcript
Episode notes
Founder Turns Zombie Company Into Bitcoin Treasury
- Israel Salmen transformed Méliuz from a struggling public company into Brazil’s first bitcoin treasury company after its stock fell 95%.
- He called a shareholder meeting, got 99.3% approval, raised 160 million reais, and used proceeds to buy more Bitcoin.
Young Strategist Joins Board
- Mason Foard joined Méliuz as Director of Bitcoin Strategy after connecting with Israel at Strategy World.
- He brought institutional Bitcoin equity experience and a focus on integrating Bitcoin into product and markets.
Brazil’s Macro Drives Crypto Adoption
- Brazil’s macro shows very high interest rates (~15%) and long-term currency debasement forcing investors toward crypto.
- There are ~5M equity investors versus ~25M crypto investors, creating fertile ground for Bitcoin equities.
