
Isabel Wilkinson Schor
Founder of Attersee, a line of wardrobe essentials for fashion consumers. Former editor at the Daily Beast and T Magazine.
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Jul 25, 2025 • 52min
What (Relatively Rich) Women Want
Isabel Wilkinson Schor, the founder of Attersee and former editor at the Daily Beast, shares her fascinating transition from journalism to fashion entrepreneur. She discusses the challenges she faced in building a brand focused on high-quality wardrobe essentials. Isabel emphasizes the importance of versatile pieces and how consumer perceptions around pricing shape buying decisions. The duo also reflects on the impact of the post-COVID shopping landscape and the thrill of curated in-person fashion experiences.