Fashion People What (Relatively Rich) Women Want
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Jul 25, 2025 Isabel Wilkinson Schor, the founder of Attersee and former editor at the Daily Beast, shares her fascinating transition from journalism to fashion entrepreneur. She discusses the challenges she faced in building a brand focused on high-quality wardrobe essentials. Isabel emphasizes the importance of versatile pieces and how consumer perceptions around pricing shape buying decisions. The duo also reflects on the impact of the post-COVID shopping landscape and the thrill of curated in-person fashion experiences.
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Inspiration From Personal Wardrobe Needs
- Isabel noticed many high price-point designer clothes were kept unused in garment bags.
- She wanted to create high-quality wardrobe staples that could be worn often and easily styled.
The Concept of Ease in Fashion
- Ease means wearing comfort, style simplicity, and perfect fit that reduces friction in dressing.
- Isabel designed pieces that are easy to wear all day and coordinate well with other clothes.
Power of In-Person Customer Interaction
- Isabel opened a studio where customers could try on clothes by appointment which evolved into a retail space.
- Meeting customers in person provided fast, detailed feedback shaping product design and personal relationships.
