Isaac Hetzroni

Isaac Hetzroni, CEO of Imprint Genius and TikTok's @thesourcingguy, dives into the tumultuous world of global supply chains. He discusses how unpredictable tariffs affect small businesses and shares strategies for diversifying suppliers. Isaac emphasizes the significance of quality control when sourcing from factories, especially in Asia, and the potential benefits of reshoring manufacturing to mitigate risks. Plus, he outlines the tech tools that can help businesses navigate these challenges effectively. Don't miss these insights!

Isaac Hetzroni, aka @thesourcingguy, is a sourcing expert with a rich manufacturing background from his family's factories. He shares invaluable tips on navigating China's complexities, revealing why the country remains a top choice despite the push for diversification. Isaac emphasizes the significance of personal connections, or Guangxi, in building successful supplier relationships. He also discusses how AI can bridge cultural barriers and enhance sourcing strategies, making the process both insightful and entertaining.