

How small businesses can survive the unpredictable global supply chain
17 snips May 16, 2025
Isaac Hetzroni, CEO of Imprint Genius and TikTok's @thesourcingguy, dives into the tumultuous world of global supply chains. He discusses how unpredictable tariffs affect small businesses and shares strategies for diversifying suppliers. Isaac emphasizes the significance of quality control when sourcing from factories, especially in Asia, and the potential benefits of reshoring manufacturing to mitigate risks. Plus, he outlines the tech tools that can help businesses navigate these challenges effectively. Don't miss these insights!
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Small Brands' China Supply Risks
- Small American brands relying heavily on China face risks due to tariffs and supply chain issues.
- They often face difficulties in sourcing and risk going out of stock or losing Amazon rankings.
Big Brands Navigate Tariffs Differently
- Big brands often diversify supply chains and can shift production outside China more easily.
- However, they sometimes pay high tariffs to fulfill retailer contracts and sustain relationships.
Varied Factory Reactions in China
- Some Chinese factories believe trade tensions will ease soon, expecting resolution in weeks or months.
- Others with heavy US dependence face layoffs and paused orders, showing diverse factory impacts.