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Ines Lee

Head of Content for Ali Abdaal's YouTube channel, with a background in economics from Oxford and Cambridge. She leads a team responsible for various content formats, including YouTube videos, newsletters, and social media.

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Mar 20, 2025 • 39min

Ines Lee on Using AI to Grow Ali Abdaal's 6M+ YouTube Empire

Ines Lee, Head of Content for Ali Abdaal, shares her incredible journey from teaching economics at Oxford to managing content for a 6M+ YouTube channel. She explores how her team balances AI's power in content creation with the essential human spark, comparing AI to a flawless cover band. Ines also reveals insights on personal branding and how B2B marketers can learn from the creator economy, emphasizing that content should be treated as a product. Tune in for an engaging look at the intersection of creativity and technology!