Ines Lee
Head of Content for Ali Abdaal's YouTube channel, with a background in economics from Oxford and Cambridge. She leads a team responsible for various content formats, including YouTube videos, newsletters, and social media.
Best podcasts with Ines Lee
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Mar 20, 2025 • 39min
Ines Lee on Using AI to Grow Ali Abdaal's 6M+ YouTube Empire
Ines Lee, Head of Content for Ali Abdaal, shares her incredible journey from teaching economics at Oxford to managing content for a 6M+ YouTube channel. She explores how her team balances AI's power in content creation with the essential human spark, comparing AI to a flawless cover band. Ines also reveals insights on personal branding and how B2B marketers can learn from the creator economy, emphasizing that content should be treated as a product. Tune in for an engaging look at the intersection of creativity and technology!
Aug 6, 2025 • 1h 2min
"How I Scaled Ali Abdaal to Millions without Losing His Voice" | Former Head of Content, Ines Lee
Ines Lee, a former Head of Content for Ali Abdaal and an Oxford PhD, unpacks the art of scaling content without compromising authenticity. She candidly shares her experience in managing content operations for major creators, highlighting the struggle of maintaining a unique voice across platforms. Ines discusses the importance of trusted teams, the shift towards quality over quantity, and effective strategies tailored for various audiences. Her insights offer valuable frameworks for marketers and content creators alike.
