The Animalz Content Marketing Podcast

Ines Lee on Using AI to Grow Ali Abdaal's 6M+ YouTube Empire

Mar 20, 2025
Ines Lee, Head of Content for Ali Abdaal, shares her incredible journey from teaching economics at Oxford to managing content for a 6M+ YouTube channel. She explores how her team balances AI's power in content creation with the essential human spark, comparing AI to a flawless cover band. Ines also reveals insights on personal branding and how B2B marketers can learn from the creator economy, emphasizing that content should be treated as a product. Tune in for an engaging look at the intersection of creativity and technology!
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ANECDOTE

From Economics to Content

  • Ines Lee transitioned from economics academia to content creation.
  • She started part-time with Ali Abdaal while teaching economics at Oxford.
INSIGHT

Economics in Content

  • Economics helps content creation through rigorous, evidence-based thinking and understanding attention dynamics.
  • Distilling complex information makes it accessible to a broad audience.
INSIGHT

Creator Business Structure

  • Ali Abdaal's team splits into content (YouTube, newsletters, social media) and commercial (product development, growth marketing).
  • Revenue comes from AdSense, partnerships, sponsorships (content) and info products like courses and memberships (commercial).
Get the Snipd Podcast app to discover more snips from this episode
Get the app