Ina Jelic

Founder and CEO of Enough, building an AI-powered personal safety wearable (the Eno badge) that uses multimodal threat detection and evidence collection to improve real-time safety and escalation workflows.

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Dec 29, 2025 • 36min

Building AI Risk Mitigation with Ina Jelic Enough CEO | EP114

Ina Jelic, Founder and CEO of Enough, transformed a personal attack into innovative action by creating the Eno badge, an AI-powered wearable designed to enhance personal safety. She discusses how AI can outperform human responses in crisis situations, utilizing real-time audio and video analysis for threat detection. The conversation highlights the ethical challenges of deploying AI in safety and the importance of autonomous alerts. Ina's vision is to make this technology an everyday safety companion, revolutionizing how we protect ourselves.

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