AI Agents Podcast Building AI Risk Mitigation with Ina Jelic Enough CEO | EP114
Dec 29, 2025
Ina Jelic, Founder and CEO of Enough, transformed a personal attack into innovative action by creating the Eno badge, an AI-powered wearable designed to enhance personal safety. She discusses how AI can outperform human responses in crisis situations, utilizing real-time audio and video analysis for threat detection. The conversation highlights the ethical challenges of deploying AI in safety and the importance of autonomous alerts. Ina's vision is to make this technology an everyday safety companion, revolutionizing how we protect ourselves.
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Attack Sparked The Mission
- Ina Jelic was attacked walking home and lost belongings to four attackers, which sparked her focus on personal safety.
- Hearing many women's similar stories convinced her the problem was widespread and normalized, driving her to build a solution.
AI Replaces Human Limitations
- Humans often freeze or make unsafe choices under adrenaline, which limits traditional safety tools' effectiveness.
- Ina realized AI can replace the human reaction element to perform reliably in those moments.
Wearable As AI Enabler
- Enough builds a small clip-on wearable that users activate for risky walks rather than a daily device.
- The wearable's core is a multimodal AI threat detector that can autonomously deploy protective features and collect evidence.