Amber Atherton, founder and CEO of Zyper, and Iba Masood, co-founder and CEO of Tara AI, share their insights on navigating the fundraising landscape. They discuss their unique approaches to securing Series A funding and the importance of selecting the right investment partners. The conversation highlights the challenges female founders face in a male-dominated industry and the need for authenticity in business communications. They also delve into the role of community, the psychology of fundraising, and the significance of aligning values with investors.