Ian Wharton, Apple Design Award winner and CEO of Aide Health, discusses key storytelling concepts in his course 'Sell the Idea' such as the inciting incident and empowering others to share ideas. He also shares insights on why designers are suited to solve societal challenges and the importance of bias toward action in starting companies. The podcast explores Ian's journey as a design founder and offers a 30% discount on his course with the code RIDD.