Dive Club 🤿 Ian Wharton - The secret to great storytelling
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Jun 6, 2024 
Ian Wharton, Apple Design Award winner and CEO of Aide Health, discusses key storytelling concepts in his course 'Sell the Idea' such as the inciting incident and empowering others to share ideas. He also shares insights on why designers are suited to solve societal challenges and the importance of bias toward action in starting companies. The podcast explores Ian's journey as a design founder and offers a 30% discount on his course with the code RIDD.
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Aid Health Origin Story
- Ian Wharton's asthma returned in his mid-thirties, prompting him to create a spreadsheet to track his symptoms and medication.
- This spreadsheet helped his doctor identify a trigger, leading to his recovery and inspiring the creation of Aid Health.
Designers and the Sweet Spot of Ignorance
- Designers possess a "sweet spot of ignorance" that makes them well-suited to tackle complex challenges.
- Their inherent curiosity and problem-solving skills allow them to approach new fields with fresh perspectives and identify innovative solutions.
Bias to Action over Business Knowledge
- Don't let perceived knowledge gaps prevent you from pursuing entrepreneurial ventures.
- Practical business skills are learnable, while a bias toward action is crucial.