In this discussion, Rob Frohwein, co-founder of Keep Financial, AJ Thomas, leadership coach, and Hung Lee, author of the Recruiting Brainfood newsletter, dive into the complexities of today's labor market. They tackle the contentious topic of remote work, exploring its implications for talent attraction. The trio highlights what employees genuinely seek—flexibility and meaningful work—and discusses the evolving preferences of younger generations. They also stress the need for companies to authentically adapt their cultures and benefits to retain top talent in a rapidly changing landscape.