Hugo Campbell

Co-founder of Togather, an event booking platform based in the UK. Provides insights into food and beverage trends at UK festivals.

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Mar 11, 2025 • 49min

295: Trends Report: Vegan Food and Non-Alcoholic Drinks Take Center Stage

Hugo Campbell, co-founder of Togather, shares insights from their report on food trends at UK festivals. Vegan food sales skyrocketed by 28%, with plant-based options leading the way. Non-alcoholic drinks surged by 35%, showcasing the rising demand for alcohol-free options. He discusses a shift away from red meat towards lighter dishes like chicken tenders. Also, Moroccan cuisine saw a staggering 300% increase, offering a glimpse of global flavors. Hugo emphasizes the need for event organizers to adapt to these changes for an inclusive culinary experience.