Eating at a Meeting
295: Trends Report: Vegan Food and Non-Alcoholic Drinks Take Center Stage
Mar 11, 2025
Hugo Campbell, co-founder of Togather, shares insights from their report on food trends at UK festivals. Vegan food sales skyrocketed by 28%, with plant-based options leading the way. Non-alcoholic drinks surged by 35%, showcasing the rising demand for alcohol-free options. He discusses a shift away from red meat towards lighter dishes like chicken tenders. Also, Moroccan cuisine saw a staggering 300% increase, offering a glimpse of global flavors. Hugo emphasizes the need for event organizers to adapt to these changes for an inclusive culinary experience.
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Quick takeaways
- Vegan food sales have surged by 28%, reflecting a significant shift in consumer preferences towards plant-based options at events.
- Non-alcoholic drink sales increased by 35%, indicating a cultural change with more attendees seeking mindful drinking choices at social gatherings.
Deep dives
Surge in Vegan Demand
The demand for vegan food options at events has seen a remarkable rise of 280% over the past five years, as highlighted by sales data from various live events. This substantial increase reflects changing consumer preferences, with more attendees selecting vegan alternatives even if they do not identify as vegan themselves. Factors contributing to this trend include greater awareness of the environmental impacts of meat consumption and the enhanced quality of vegan dishes offered by suppliers at events. As food vendors start to prioritize tasty plant-based options, they are attracting a wider audience, which is creating a positive feedback loop supporting the popularity of vegan cuisine.
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