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Hugh Dubberly

Founder of Dubberly Design Office, with a long trajectory in the design world, including work at leading tech companies like Apple and Netscape.

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Mar 12, 2023 • 50min

Hugh Dubberly on Design Models

Hugh Dubberly is the founder of Dubberly Design Office, an interaction design studio based in San Francisco. Hugh has a long trajectory in the design world. Before opening his studio, he did pioneering work at leading tech companies like Apple and Netscape. He is also a thinker and teacher of uncommon depth and breadth. He’s my colleague at the California College of the Arts, and I’m also lucky to call him a friend and mentor. I met with Hugh in his office to discuss his recent paper arguing against framing design as problem-solving, and that is the focus of this conversation.Show notesHugh Dubberly - AIGADubberly Design OfficeConceptual Models: Core to Good Design by Jeff Johnson and Austin HendersonBill Verplank - Interaction Design (YouTube)How Smart, Connected Products Are Transforming Competition by Michael PorterThe product service ecology: Using a systems approach in design by Jodi Forlizzi (PDF)MDes in Interaction Design - CCAAfter the Bauhaus, Before the Internet: A History of Graphic Design Pedagogy edited by Geoff KaplanWhy we should stop describing design as “problem solving” by Hugh DubberlyPatrick Whitney - Harvard T.H. Chan School of Public HealthDouble Diamond (design process model) - WikipediaHorst Rittel - WikipediaC. West Churchman - WikipediaWicked problem - WikipediaDesign Thinking by Peter G. RoweRussell L. Ackoff - WikipediaHerbert A. Simon - WikipediaThe Sciences of the Artificial - WikipediaAxis Thinking by Brian EnoThe MAYA Principle: Design for the Future, but Balance it with Your Users’ Present - IxDFOverton window - WikipediaEnvironmental Design - University of Colorado BoulderUlm School of Design - WikipediaThe Infinite Conversation (AI-generated dialog between simulations of Werner Herzog and Slavoj Žižek)Show notes include Amazon affiliate links. We get a small commission for purchases made through these links.