Holly Howard is a culture-first business consultant with a rich background as a ballet dancer, musician, and medical researcher. In this engaging conversation, she discusses how creativity and business can coalesce for growth. Holly challenges the 'starving artist' mentality, advocating for authentic promotion over selling out. She shares her journey through music therapy and medical pursuits, emphasizing the importance of personal growth in entrepreneurship. Holly also highlights the role of supportive company culture and leadership development in nurturing creative talents.