Clever with Amy Devers Ep 209: Holly Howard on Business Growth for Creative Entrepreneurs
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Mar 19, 2024 Holly Howard is a culture-first business consultant with a rich background as a ballet dancer, musician, and medical researcher. In this engaging conversation, she discusses how creativity and business can coalesce for growth. Holly challenges the 'starving artist' mentality, advocating for authentic promotion over selling out. She shares her journey through music therapy and medical pursuits, emphasizing the importance of personal growth in entrepreneurship. Holly also highlights the role of supportive company culture and leadership development in nurturing creative talents.
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Business as a Facilitator
- The business side of a creative pursuit should facilitate creativity, not hinder it.
- Embracing the business aspect allows for greater indulgence in the creative process.
Challenging Feast or Famine
- Holly Howard attended a Freelancers Union meeting where the "feast or famine" mentality was discussed.
- She challenged this, highlighting her own experience of never having a "famine" period.
Marketing as Sharing
- Creatives should view their work as a gift to be shared, not as self-promotion.
- This mindset shift can ease discomfort around marketing and sharing one's work.