Holly Dunn

Holly Dunn, Managing Partner of Performance at Havas Media Network, shares her expertise in healthcare marketing and privacy-safe strategies for pharma. She discusses the rapid evolution of health market dynamics driven by technology and regulatory changes. Dunn highlights the importance of first-party data and AI signals for transparent campaigns. She emphasizes health equity, addressing underserved patients through curated marketplaces, and the role of healthcare creators in combating misinformation. Her insights provide a roadmap for building trust and connection in an increasingly complex landscape.