The Top Line How Pharma Can Build Trust and Reach Patients in Health Marketplaces (Sponsored)
Nov 3, 2025
Holly Dunn, Managing Partner of Performance at Havas Media Network, shares her expertise in healthcare marketing and privacy-safe strategies for pharma. She discusses the rapid evolution of health market dynamics driven by technology and regulatory changes. Dunn highlights the importance of first-party data and AI signals for transparent campaigns. She emphasizes health equity, addressing underserved patients through curated marketplaces, and the role of healthcare creators in combating misinformation. Her insights provide a roadmap for building trust and connection in an increasingly complex landscape.
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Patients Use Digital Signals To Drive Care
- Consumers now approach healthcare decisions using social media, monitoring devices, and digital interactions more than before.
- These channels shift power to patients and change how brands must inform and engage them.
Pacemaker Alerts Illustrate Caregiver Involvement
- Chris shares a personal story about his younger friend with a pacemaker whose wife monitors the device alerts.
- The example shows how caregiving and tech change patient involvement in routine health management.
Target Health Deserts With Curated Marketplaces
- Use curated marketplaces to reach patients in health deserts and underserved communities intentionally.
- Target barriers like underinsurance and pharmacy access beyond mere geographic distance.