Herwig Straka

Herwig Straka, a prominent sports and event manager known for representing stars like Dominic Thiem and Thomas Vanek, chats about the art of crafting unforgettable sports events. He reflects on the evolution of communication in event management and emphasizes the passion necessary for success over profit. Straka reveals how digitalization is reshaping audience engagement and discusses the emotional journey athletes face during setbacks. He also sheds light on the marketing challenges for tennis pros from smaller nations and the implications of economic disparities in the sports world.