Fifteen Seconds Podcast #23 mit Sport- und Event-Manager Herwig Straka
Mar 29, 2021
Herwig Straka, a prominent sports and event manager known for representing stars like Dominic Thiem and Thomas Vanek, chats about the art of crafting unforgettable sports events. He reflects on the evolution of communication in event management and emphasizes the passion necessary for success over profit. Straka reveals how digitalization is reshaping audience engagement and discusses the emotional journey athletes face during setbacks. He also sheds light on the marketing challenges for tennis pros from smaller nations and the implications of economic disparities in the sports world.
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Diversify Early And Let Ideas Mature
- Try diverse activities early because seemingly unrelated experiences often combine into future advantages.
- Give new ideas time to develop rather than rushing them to market immediately.
Early Indoor Tennis Event Sparked His Career
- Herwig Straka started an indoor tennis event in Graz in 1991 to make tennis an entertainment experience rather than a club sport.
- That creative event-format approach attracted sponsors and launched his events-business over many years.
Boris Becker's Comeback Put Graz On The Map
- Hosting Boris Becker's comeback felt like Hollywood arriving in Graz and elevated the event's profile.
- Meeting legends like Bjorn Borg alongside Becker reinforced the event's breakthrough status.