Heike Delmore, a branding photographer based in Canada with a marketing background, discusses the art of aligning brand photography with purpose. She emphasizes the shift from traditional headshots to storytelling images that reflect a client's aspirations. Heike highlights the importance of understanding clients' needs, the psychological effects of wardrobe choices, and the role of social media in enhancing visibility. By prioritizing authenticity, she helps clients visualize their future selves, transforming personal branding into a deeper, more meaningful experience.
