Commercial Photographer: Your Guide to Marketing, Creativity and Growth Beyond the Pose: How Personal Branding Photography Unlocks a Client's Future Goals
Jun 3, 2025
Heike Delmore, a branding photographer based in Canada with a marketing background, discusses the art of aligning brand photography with purpose. She emphasizes the shift from traditional headshots to storytelling images that reflect a client's aspirations. Heike highlights the importance of understanding clients' needs, the psychological effects of wardrobe choices, and the role of social media in enhancing visibility. By prioritizing authenticity, she helps clients visualize their future selves, transforming personal branding into a deeper, more meaningful experience.
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Cultural Differences in Marketing
- European marketing favors realistic, subdued imagery over bright and overly joyful photos common in the US.
- Different markets require distinct photographic styles to resonate authentically with audiences.
Brand Photos Need Flexibility
- Branding photos need space around the subject for diverse marketing uses like text and logos.
- Well-placed subject and negative space enhance repurposability of branding images.
Don't Show Back of Camera During Shoot
- Avoid showing clients images during the shoot to prevent self-criticism and ruining the shoot's mood.
- Keep client focus on the process and reveal photos only after the session.