Heidi Araya, a process improvement expert with 25 years of experience, shares her insights on optimizing business workflows with AI. She discusses a real-world case of a handyman who transformed from overwhelmed to efficient by using an AI receptionist. The conversation highlights the steps to map out business processes, identify pain points, and implement automation tools like Make.com. Heidi emphasizes blending technology with human touch to enhance customer interactions while achieving impressive efficiency gains.