Join Harun Mukhtarzada, co-founder of Truebill, and Teen Zwo, CEO of Zwora, as they dive into the explosion of subscription services. They discuss how consumers often forget their subscriptions and reveal hidden costs eating away at budgets. The duo explores the tricky psychology behind subscription inertia, where businesses thrive on keeping customers locked in. Tune in for insights on the balance between convenience and financial awareness in this new subscription economy!