

The Subscription Trap
88 snips Oct 18, 2024
Join Harun Mukhtarzada, co-founder of Truebill, and Teen Zwo, CEO of Zwora, as they dive into the explosion of subscription services. They discuss how consumers often forget their subscriptions and reveal hidden costs eating away at budgets. The duo explores the tricky psychology behind subscription inertia, where businesses thrive on keeping customers locked in. Tune in for insights on the balance between convenience and financial awareness in this new subscription economy!
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The Forgotten Fortune Subscription
- Alexi Horowitz-Ghazi discovered a forgotten $30 subscription to Fortune magazine.
- This sparked an investigation into the subscription economy.
Birth of Truebill
- Harun Mukhtarzada and his brothers brainstormed startup ideas in their "floundry."
- Inspired by AOL's dial-up subscribers, they developed an app to track recurring payments.
The Rise of SaaS
- Salesforce pioneered the "software as a service" model, transforming software from a product to a service.
- This shift offered affordability and accessibility, inspiring other companies like Netflix and Spotify.