Harish Abbott

Harish Abbott, a serial entrepreneur and CEO of Augment, shares insights from his journey in logistics, including his success with Deliverr and its acquisition by Shopify. He discusses how AI can revolutionize the logistics industry, enabling immense efficiency and collaboration between humans and machines. Harish identifies a trillion-dollar opportunity to minimize waste in logistics through better technology. He also emphasizes the critical role of entrepreneurship and the benefits of immigration in fostering innovation in America.

Harish Abbott, a serial founder and logistics innovator, shares his journey from struggling with Deliverr to achieving $100M in ARR and a $2B acquisition by Shopify. He reveals how two crucial changes—a dynamic delivery badge and flat pricing—revolutionized their growth. Now leading Augment, an AI logistics startup, Harish emphasizes the importance of product-price-market fit and understanding both end users and economic buyers. His insights on automating workflows and shadowing operators reveal how to build solutions that resonate with real needs.

The advent of artificial intelligence and machine learning has opened a new era of productivity gains for freight brokers, capacity owners and shippers. Supply chains are still in the early stages of adopting these tools, creating significant opportunities over the next several years. In this episode of the Talking Transports podcast, Augment CEO and co-founder Harish Abbott joins Lee Klaskow, Bloomberg Intelligence senior transportation and logistics analyst, to discuss how AI is reshaping the freight industry. Abbott outlines how Augie, Augment’s AI teammate, automates end-to-end brokerage workflows — from order to cash — while improving service levels and reducing costs. He also reflects on the challenges of scaling AI talent, the importance of change management, and how his early career at Amazon sparked his passion for fixing logistics’ inefficiencies.See omnystudio.com/listener for privacy information.