App Optimization Expert, Hannah Parvaz, shares insights on scaling performance marketing and optimizing app events. She discusses the timing of ATT prompt tests, the importance of rigorously testing ad creatives, and tracking hard activations for product-market fit. The podcast also covers the challenges of scaling performance marketing, the impact of return on ad spend and lifetime value, optimizing performance through experimentation, and the seasonality of advertising in November and December.

Hannah Parvaz, an expert in growth strategies for startups, shares her insights on personal passions merging with professional goals, like her dream of establishing an animal rescue sanctuary. She discusses the importance of collaboration in digital advertising and the challenges posed by iOS 14 updates for Facebook ads. Parvaz also dives into mobile app development trends shaped by the pandemic and the psychological aspects of user behavior in marketing. Her commitment to continuous learning and community mentorship highlights her dynamic approach to growth.

Hannah Parvaz, Head of Marketing at Uptime, discusses what makes a great app marketer, Uptime's content development and curation efforts, bringing a new product to market, surprising learnings from customers, creative strategy for educating potential consumers, the role of content in acquiring new customers, and the optimal mix of keywords for web traffic.