Hannah Bebbington, Head of Deployment at Frontier, shares insights on the innovative $1 billion commitment to permanent carbon removal by 2030. She discusses the significant challenges the industry faces, including demand and measurement issues. Hannah elaborates on how Frontier strategically supports early-stage companies through pre-purchases, emphasizing the importance of credibility in project selection. The conversation also touches upon Microsoft's leadership in carbon removal and the evolving role of offtake agreements for scaling technologies.