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Inevitable
Frontier’s $1B Bet on Carbon Removal
Dec 9, 2024
Hannah Bebbington, Head of Deployment at Frontier, shares insights on the innovative $1 billion commitment to permanent carbon removal by 2030. She discusses the significant challenges the industry faces, including demand and measurement issues. Hannah elaborates on how Frontier strategically supports early-stage companies through pre-purchases, emphasizing the importance of credibility in project selection. The conversation also touches upon Microsoft's leadership in carbon removal and the evolving role of offtake agreements for scaling technologies.
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Quick takeaways
- Frontier's $1 billion advanced market commitment aims to catalyze carbon removal technologies by acting as a primary buyer for innovations.
- The organization identifies significant challenges in the carbon removal market, such as low demand and the need for robust measurement infrastructures.
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Overview of Frontier's Mission
Frontier operates as an advanced market commitment focused on purchasing at least $1 billion in permanent carbon removal by 2030. Founded by major companies like Stripe, Alphabet, and Shopify, Frontier aims to stimulate the carbon removal market by acting as a first-resort buyer for innovative technologies. The initiative seeks to resolve the 'chicken and egg' dilemma that prevents many carbon removal technologies from scaling, as high costs and limited market options hinder deployment. By making substantial purchases early on, Frontier intends to encourage the development and commercialization of technologies necessary for achieving global climate goals.
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Listen to the best highlights from the podcasts you love and dive into the full episode