Hank Westerkamp

Hank Westerkamp, Chief Sales Officer, shares his insights on boosting machine shop visibility and unique positioning in a competitive market. Alongside him, Steve Mazza, Chief Revenue Officer, unveils strategies for prioritizing sales growth and robust customer follow-up. They delve into the misconceptions about new customers, the power of systematic follow-ups, and how effective quoting can impact revenue. Both guests emphasize relationship-building as the cornerstone of sustainable business growth, making a compelling case for smart engagement and strategic marketing.

Hank Westerkamp, Director of Marketing with a rich background in engineering and IoT, joins a dynamic leadership team to tackle the big question: where does growth for machine shops actually start? They discuss the importance of understanding customer types and the confusion around prioritizing sales, marketing, or new hires. Listeners will learn why quality alone won't secure new work, the power of a simple website as a marketing tool, and how adopting standardized processes can enhance profitability and cultivate a growth-focused mindset across teams.