Machine Shop Growth Episode #5: Where Growth Starts
Apr 8, 2025
Hank Westerkamp, Director of Marketing with a rich background in engineering and IoT, joins a dynamic leadership team to tackle the big question: where does growth for machine shops actually start? They discuss the importance of understanding customer types and the confusion around prioritizing sales, marketing, or new hires. Listeners will learn why quality alone won't secure new work, the power of a simple website as a marketing tool, and how adopting standardized processes can enhance profitability and cultivate a growth-focused mindset across teams.
AI Snips
Chapters
Transcript
Episode notes
Focus Growth On Internal Processes
- Start growth by focusing on internal factors within your control.
- Standardize processes to ensure consistent quality and smooth delivery.
Beyond Quality and Timeliness
- Most shops lack a clear competitive differentiator beyond quality and on-time delivery.
- True differentiation attracts initial customers; quality keeps them coming back.
Focus On Bottom Line Profit
- Evaluating top line vs. bottom line shows how much money you actually keep.
- Healthy machine shops aim for 15-25% bottom line profit for sustainable growth.