Hammad Al-Balawi

Hammad Al-Balawi, head of the Saudi Arabia 2034 World Cup Bid Unit, discusses the thrilling lead-up to the FIFA World Cup announcement. He reflects on his team’s ambitious vision and the emotional journey behind the bid, emphasizing the importance of community and legacy. Al-Balawi shares insights into overcoming challenges in the high-stakes bidding process and showcases Saudi Arabia's initiatives to enhance football culture, including women's engagement. The conversation radiates excitement for the future and the transformative potential of hosting the World Cup.